Herd of sheep following the propaganda.

Professional Poisoner of the Public Mind

Edward Bernays:

Professional Poisoner of the Public Mind

Edward Bernays photo.

Rumors of subliminal brainwashing have been circulating for decades. American consumers suspected they were being programmed by enticing ads, catchy jingles, and smiling faces…

There was no way to prove an invisible group of ruthless profiteers were behind the poisoning and mass control of the public mind.


Until now. Solid evidence reveals the professional poisoning of the public mind has been a part of American history since day one.


When we first stumbled upon evidence of manipulation and mind control of the masses we were somewhat skeptical. As the data and facts began to mount, our disbelief changed from shock to disgust.


How in the world did we allow ourselves to be so cleverly brainwashed?  Through psychological persuasion of emotion and trust, we have been

subliminally influenced

to think, act and believe whatever the corporate elite wants to sell us.


As we looked at the media and our own community, it made perfect sense, we had unwittingly lost our ability to reason and think for ourselves.

If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.

- Edward Bernays

If we were in control of our minds, we would be able to make rational decisions:


  • We would choose healthy food instead of junk food.


  • We would spend quality time with family instead of wasting time and money on expensive hobbies and material possessions.


  • We would spend time outdoors in nature, instead of glued to a television set for hours on end.


  • We would trust and believe in ourselves, rather than using a “middle-man” to attempt to heal our bodies or nurture our souls.


The current social and political milieu in America and much of the world, is affecting a shift in consciousness. Necessity is waking up the masses and in my heart I believe people are inherently wise, strong-willed individuals with a yearning for self-preservation.


The next time you buy something or watch television, ask yourself,

“Is this my decision?”

We can take back our stolen collective consciousness and save ourselves and our world by making decisions that support our well-being and the health of our planet.


Here are a few of his "accomplishments." The government and Corporate America continue to use manipulation techniques direct from Bernays' PR playbook.    


You can find a more indepth reading of each of his exploits here;

American Genius Fleeces the Masses















Reni and Scampy at the beach, for the newsletter.


Bernays’ Most Destructive and Successful Campaign


The Campaign to Fluoridate America


The Industrial Revolution had created a monster. That monster was becoming a problem and fear that if serious injury were established, lawsuits could prove devastating to industry profits. 


Fluoride, the by-product of aluminum and fertilizer manufacturing was initially disposed of in small amounts by selling it to insecticide and rat poison manufacturers. And in fields, killing livestock which initiated costly litigation.


Someone’s clever observation brought to light the slight (yet scientifically unproven) connection between water supplies in the 1930’s bearing traces of fluoride and lower rates of tooth decay.

The Aluminum Industry, much like other corporate giants (Big Tobacco) needed a heavy-hitter. Someone who had established themselves in the field of public relations.   


Who better than master propagandist, Edward Bernays? At the time, his services had been commissioned by the White House, Big Tobacco, and many others. For over thirty years his brilliant psychological strategies had manipulated and influenced virtually every decision affecting Americans (including its government).


His ability to seduce and influence the masses came naturally. He was after all, the nephew of the now infamous, Sigmund Freud, father of psychoanalysis. 


Despite industrial fluoride bearing no similarities to that found in natural water sources, the ‘public disinformation’ campaign to convince the public that fluoride is safe and good became the most successful and damaging mass brainwashing schemes to date. 


Before we head back into 1950 let’s shoot ahead to present day. Are fluoride’s virtues substantiated? Is it really one of the “top ten public health achievements” of the 20th Century? Read what the EPA says about your fluoridated water and how it actually affects your teeth and your body. You may be equally shocked and horrified to discover where this toxic by-product actually comes from.

It all began in the 1930’s. Bernays was public advisor to the Aluminum Company of America (Alcoa). Alcoa’s attorney, Oscar Ewing went on to serve in the Truman Administration. Through the office of the Public Health Service, he authorized water fluoridation for the entire country.


In 1950 he enlisted Bernays to work his ‘mass hypnosis tactics’ on the American people to promote its efficacy and value.


Bernays began in New York where the majority of the liberal media resided. He realized that once the New York press embraced this new savior of dental health, other cities and towns would follow suit.

Public sentiment regarding fluoridation proved challenging for Bernays. With the opposition of physicians clouding his plans he geared up and proceeded to sway public sentiment through a well-crafted plan. He instructed the city’s health department to correspond with the presidents of NBC and CBS television networks. He convinced them that debating fluoridation was not in the public’s interest and went so far as to use the analogy of debating anti-Catholicism and anti-Semitism for the same side.

Material Safety Data Sheet by Cleartech.

Bernays helped the Aluminum Company of America (Alcoa) find a market for Hexafluorosilicic acid, a by-product of aluminum production. Working on behalf of Alcoa and various special interest groups, he successfully convinced the American public that water fluoridation was safe and beneficial to human health. This was achieved by using the American Dental Association in a highly successful media campaign.


Oregon farmers filed lawsuits against Reynolds Metals. They alleged the fluoride emissions from the aluminum plant were killing their livestock.


Industrial disease specialists were called in to testify that the fluoride was particularly dangerous because it was an enzyme poison. Another claim was that the fluoride displaced iodine in the body, thus leading to thyroid dysfunction.


The farmers won a sensational victory. A triumph that led to the appointment of good ole’ Edward Bernays, public mind con man extraordinaire.

Public acceptance of fluoride was no challenge to Bernays.  Using his excellent manipulation skills, he called upon medical “professionals,” and the media, who successfully persuaded the skeptics and the gullible public. As Bernay’s arrogantly boasted, “You can get practically any idea accepted if doctors are in favor. The public is willing to accept it because a doctor is an authority to most people, regardless of how much he knows or doesn’t know.”


And if they aren’t in favor, bribes would do very well.


Today mass medication of fluoride has permeated virtually every large community in America. The campaign to fluoridate America with fluoride has succeeded. Direct from the Bernays’ playbook, corporate-controlled media and corrupt government officials have squelched any doubts of fluoride and the general population has embraced it like trusting calves frolicking to slaughter. 

 The National Institute for Occupational Safety and Health (NIOSH)

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