Herd of sheep following the propaganda.

Herd Instinct

One Hundred Years of Unconscious Influence

For over a hundred years, virtually every belief and value affecting consumers has been negatively influenced and manipulated. 

Using crowd psychology and the herd instinct, mastermind and brilliant manipulator of public opinion, Edward Bernays, has influenced virtually every decision affecting those in “civilized nations.” His ingenious techniques of psychological persuasion and emotional trust continue today as the playbook from which unscrupulous corporations seduce and poison the public. (His status as Sigmund Freud’s nephew offered him many advantages.)

We’ll show you how America’s dark secret began, and how we got to where we are today. In addition, we offer advice for “waking up” to the madness that is destroying human and environmental health all around the world.

Hidden Truths are everywhere. You just need to know where to look. 

Visit our Hidden Truths Page

"We must shift America from a needs to a desires culture. People must be trained to desire, to want new things, even before the old have been entirely consumed, man’s desires must overshadow his needs.

By engineering consent as the art of manipulating the masses; the undisciplined and those lacking in intellectual and definite moral principles are vulnerable to unconscious influence and thus susceptible to want things they do not need. The main idea behind engineering of consent is that the public should not be aware of the manipulation taking place."

-Edward Bernays

The single greatest tool of oppression is ignorance.

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